This paper analyzes a dynamic pricing and advertising model for the sale of perishable products under constant absolute risk aversion. We consider a time-dependent version of Gallego and van Ryzin's (1994) model with advertising effects, accounting for marginal unit costs. We derive closed-form...

Many stochastic dynamic sales applications are characterized by time-dependent price elasticities of demand. However, in general, such problems cannot be solved analytically. To determine smart pricing heuristics for general time-dependent dynamic pricing models, we solve a general class of...

This paper examines the sale of perishable and durable goods in a general class of time-dependent dynamic pricing and advertising models. We derive general qualitative insights in the complex interplay of optimal pricing and advertising decisions. Using a path-wise argumentation we prove...