Choi, Jayoung; Lee, Kyu‐Hye - In: Journal of Fashion Marketing and Management: An … 7 (2003) 1, pp. 49-64
The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across countries, third whether there are differences in the...
