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Conceptualizing persuasive messages using ELM in social media
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 13 (2014) 1/4, pp. 65-87
Persistent link: https://www.econbiz.de/10010474807
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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Conceptualising cues in social media
Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253
Persistent link: https://www.econbiz.de/10011498036