Dorfleitner, Gregor; Utz, Sebastian - In: Review of Managerial Science 18 (2023) 12, pp. 3463-3486
This paper proposes a conceptual framework to determine a greenwashing indicator on firm level, based on five pillars of information that capture the key drivers of greenwashing: soft ESG data, textual self-representation, green marketing expenses, green virtue for the apparent green...