Showing 1 - 2 of 2
We investigate the antecedents and consequences of consumers' relationships with the brand and the brand community, and the interplay between them. Both positive (through the construct of community engagement) and negative (through normative community pressure and reactance) aspects of brand...
Persistent link: https://www.econbiz.de/10014072117
International survey datasets are analyzed with increasing frequency to investigate and compare attitudes toward immigration and to examine the contextual factors that shape these attitudes. However, international comparisons of abstract, psychological constructs require the measurements to be...
Persistent link: https://www.econbiz.de/10013019061