As church attendance continues to decline across North America, many ministry related organizations are responding by dramatically increasing their advertising and marketing budgets. The “MTV generation” has forever reshaped the way churches view the use of advertising as a strategic...

Volunteering constitutes one of the most important pro-social activities. Following Adam Smith, helping others is the way to higher individual well-being. This view contrasts with the selfish utility maximizer who avoids costs from helping others. The two rival views are studied empirically. We...