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~subject:"EU-Staaten"
~subject:"Werbung"
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Ab 2002: International key facts
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in media, entertainment, and the arts (AMEA) book series
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Advertising in a multimedia age
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ECONIS (ZBW)
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
5
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
Strategische Optionen für die Stärkung der Programmindustrie im Rahmen der audiovisuellen Politik der Europäischen Union : Grünbuch ; von der Kommission vorgelegt
1994
Persistent link: https://www.econbiz.de/10000886385
Saved in:
8
Reaktionen auf den Konsultationsprozess zum Grünbuch "Pluralismus und Medienkonzentration im Binnenmarkt - Bewertung der Notwendigkeit einer Gemeinschaftsaktion" : Mitteilung der K...
1994
Persistent link: https://www.econbiz.de/10000896666
Saved in:
9
MEDIA programme : MEDIA ; Measures to encourage the development of the European audiovisual industry
1994
-
Ed. 5
Persistent link: https://www.econbiz.de/10000897077
Saved in:
10
International regimes for trade, copyright and investment in film and
television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
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