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~subject:"Werbung"
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EU-Staaten
Werbung
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1,973
Television
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326
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television
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Anderson, Simon P.
4
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4
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
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3
Wilbur, Kenneth C.
3
Bellman, Steven
2
Cawson, Alan
2
Guitart, Ivan A.
2
Hart, Jeffrey A.
2
Hervet, Guillaume
2
Holmes, Peter
2
Kruse, Jörn
2
Mitchell, Alex
2
Pauwels, Caroline
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Varan, Duane
2
Walravens, Nils
2
Acheson, A. L. Keith
1
Agnew, Clark M.
1
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1
Avery, Rosemary J.
1
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1
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1
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Bischoff, Jürgen
1
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1
Bloom, Nicholas
1
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1
Botthof, Walter E.
1
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1
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1
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12
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3
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1
Bayerische Landeszentrale für Neue Medien
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
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1
Europäische Gemeinschaften / Rat
1
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1
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1
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1
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1
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1
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Kom / Kommission der Europäischen Gemeinschaften
8
Esomar congress
5
ATV series of technical research studies
4
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
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3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers
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Die Anzeige : d. Fachzeitschr. für Werbung
2
Europäische Hochschulschriften / 40
2
Houghton Mifflin Adviser in Marketing
2
Intereconomics : review of European economic policy
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research : JMR
2
NBER Working Paper
2
NBER working paper series
2
Schriftenreihe der Landesmedienanstalten
2
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The American economic review
2
The journal of business : B
2
Working paper / National Bureau of Economic Research, Inc.
2
Ab 2002: International key facts
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
BLM-Schriftenreihe
1
Brochure
1
Business history review
1
Business horizons
1
CESIFO WORKING PAPER NO. 1862 CATEGORY 9: INDUSTRIAL ORGANISATION (2006)
1
CESifo - Center for Economic Studies & Institute for Economic Research - Working Papers
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CIE discussion papers
1
Cmnd.
1
Commentary : the journal of the Market Research Society
1
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ECONIS (ZBW)
201
USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
1
RePEc
1
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
Europäischer Fernsehmarkt zwischen wirtschaftlichen Imperativen und kulturellem Auftrag : unter besonderer Berücksichtigung der bundesdeutschen Medienentwicklung
Dirkers, Detlev
-
1995
Persistent link: https://www.econbiz.de/10000542008
Saved in:
8
Television
IP Deutschland GmbH <Kronberg im Taunus>
;
IP …
-
Köln : IP International Marketing Committee (CMI)
;
…
-
1.1994-22nd edition (September 2015)
Persistent link: https://www.econbiz.de/10000542674
Saved in:
9
Advertising in radio and
television
broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
10
Herstellung und Verbreitung audiovisueller Informationen im Gemeinsamen Markt
Maggiore, Matteo
-
1991
Persistent link: https://www.econbiz.de/10000336027
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