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Nieminen, Jarmo - 1994

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East-West business relationships : establishment and development

Nieminen, Jarmo (contributor) - 1996

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Market strategies and performance of Western firms in Eastern Europe : a comparative survey

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Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies

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Persistent link: https://www.econbiz.de/10001715459

Competitiveness and marketing strategies of foreign companies in Eastern Europe : empirical evidence from Finnish and Austrian companies

Larimo, Jorma; Nieminen, Jarmo; Springer, Reiner - In: Journal of East European management studies : JEEMS 7 (2002) 4, pp. 348-372

Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...

Persistent link: https://www.econbiz.de/10010191103