Coskun Samli, A.; Jermakowicz, Wladyslaw - In: European Journal of Marketing 17 (1983) 2, pp. 26-33
Analyzes the development of marketing in East European countries. Traces the growth of East Europe's trade with the West from $12.3 billion in 1970 to $37.6 billion in 1979. Highlights eastern Europe as one of the most promising markets to the US. Discusses the broad spectrums of marketing...
