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Branding and performance implications in the emerging markets of Central and Eastern Europe

Hofer, Katharina - 2013

Persistent link: https://www.econbiz.de/10010495911

International brand promotion standardization and performance

Hofer, Katharina - In: Management research review 38 (2015) 7, pp. 685-702

Persistent link: https://www.econbiz.de/10011391996

How do Austrian small and medium-sized service enterprises internationalize? : entry strategies into the emerging markets of Central and Eastern Europe and the role of relationships

Hofer, Katharina - In: International journal of business and economics 14 (2015) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10011316508

Market orientation, entrepreneurial orientation and performance in emerging markets

Gruber-Muecke, Tina; Hofer, Katharina - In: International journal of emerging markets 10 (2015) 3, pp. 560-571

Persistent link: https://www.econbiz.de/10011489303

Market orientation, entrepreneurial orientation and performance in emerging markets

Gruber-Muecke, Tina; Hofer, Katharina Maria - In: International Journal of Emerging Markets 10 (2015) 3, pp. 560-571

Purpose – The purpose of this paper is to examine how market-oriented and entrepreneurial-oriented behaviour drives firm performance in an emerging markets context. Design/methodology/approach – Using data from 170 Austrian exporters to Central and Eastern Europe, the authors test a...

Persistent link: https://www.econbiz.de/10014788583