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Healthy diets make empty wallets : the healthy = expensive intuition

Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007

Persistent link: https://www.econbiz.de/10011770801

How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories

Hogreve, Jens; Matta, Shashi; Hettich, Alexander S.; … - In: Journal of retailing 97 (2021) 2, pp. 173-190

Persistent link: https://www.econbiz.de/10012648985

Helpful Hopefulness : The Effect of Future Positive Emotions on Consumption

Winterich, Karen Page - 2012

Though positive affect may enhance self-control, some research suggests this is not always the case. To clarify this relationship, we investigate the role of temporal focus on the effect of specific positive emotions on self-control dilemmas in snack consumption. In four studies, we demonstrate...

Persistent link: https://www.econbiz.de/10013115226

Helpful hopefulness : the effect of future positive emotions on consumption

Winterich, Karen Page; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 505-524

Persistent link: https://www.econbiz.de/10009375679

Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

Bui, M̃y; Tangari, Andrea Heintz; Haws, Kelly L. - In: Journal of business research : JBR 75 (2017), pp. 221-228

Persistent link: https://www.econbiz.de/10011699858

Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight

Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 619-635

Persistent link: https://www.econbiz.de/10011743736

Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals

David, Meredith E.; Haws, Kelly L. - In: Psychology & marketing 33 (2016) 8, pp. 588-594

Persistent link: https://www.econbiz.de/10011534711

The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions

Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3353-3381

Persistent link: https://www.econbiz.de/10012039997

That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption

Tangari, Andrea Heintz; Bui, M̃y; Haws, Kelly L.; Liu, … - In: Journal of marketing 83 (2019) 1, pp. 133-150

Persistent link: https://www.econbiz.de/10012175861

Healthy through presence or absence, nature or science? : a framework for understanding front-of-package food claims

André, Quentin; Chandon, Pierre; Haws, Kelly L. - In: Journal of public policy & marketing 38 (2019) 2, pp. 172-191

Persistent link: https://www.econbiz.de/10012534225