Purpose – The international awareness of corporate social responsibility (CSR) issues and the socio‐political context of emerging countries are increasing the pressure on businesses, including multinational corporations, to take another look at their societal role. In a context of state...

Purpose – The purpose of this paper is to introduce the idea of Action Research as a way of making academic research more relevant for social economic change. Design/methodology/approach – This paper seeks a middle path by presenting a method for Action Research that is both scientific and...