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Effective awe-inspiring visual content strategy for social media engagement with ethical fashion brands : the mediating role of deontological ethical beliefs
Pu, Weilin; Wang, Yilu; Ibello, Giuseppe Daniele; … - 2025
The demand for ethical fashion products has grown in recent years, with consumers caring more about how the product is made. Based on the deontological underpinnings of ethical fashion, the present research provides recommendations to ethical fashion brands by leveraging the emotion of awe...
Persistent link: https://www.econbiz.de/10015395433
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The relationships of empathy, moral identity and cynicism with consumers' ethical beliefs : the mediating role of moral disengagement
Chowdhury, Rafi M. M. I.; Fernando, Mario - In: Journal of business ethics : JOBE 124 (2014) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10010431298
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MacIntyrean virtue ethics in business : a cross-cultural comparison
Fernando, Mario; Moore, Geoff - In: Journal of business ethics : JOBE 132 (2015) 1, pp. 185-202
Persistent link: https://www.econbiz.de/10011411218
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Employee-organisation connectedness and ethical behaviour : the mediating role of moral courage
Fernando, Mario; Akter, Shahriar; Bandara, Ruwan J. - In: The international journal of productivity and … 71 (2022) 7, pp. 2771-2792
Persistent link: https://www.econbiz.de/10013366236