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The contributors to this book look at the phenomenon of entrepreneurship in emerging regions in India, China, Ireland, Eastern Europe, North and South America, and North and South-East Asia. The organization is designed to take the reader from a general framework for understanding the...
Persistent link: https://www.econbiz.de/10011851774
How does a large corporation rethink and transform itself in an increasingly competitive environment? This corporate-strategy case could be described as how PepsiCo stopped worrying about competing with Coke and figured out what its real business was and how to build its future. A new CEO wants...
Persistent link: https://www.econbiz.de/10012750546