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William R. Davidson (1919-2012) : a pioneer in retailing

Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 4, pp. 537-547

Persistent link: https://www.econbiz.de/10010200706

A history of historical research in marketing

Jones, D. G. Brian - In: Marketing theory : a student text, (pp. 51-82). 2010

Persistent link: https://www.econbiz.de/10003950809

Pauline Arnold (1894 - 1974) : pioneer in market research

Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 3, pp. 291-307

Persistent link: https://www.econbiz.de/10009793490

Historical research in marketing theory and practice : a review essay

Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291

Persistent link: https://www.econbiz.de/10010433925

Qualitative historical research in marketing

Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006

Persistent link: https://www.econbiz.de/10003445797

Historical research in marketing management

Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2018 - First issued in paperback

Persistent link: https://www.econbiz.de/10011913352

Origins of sports car marketing : early 20th Century British cycle-cars

Jones, D. G. Brian; Richardson, Alan J. - In: Journal of historical research in marketing 9 (2017) 4, pp. 329-358

Persistent link: https://www.econbiz.de/10011804987

Italian marketing history

Jones, Brian - 2015

This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and...

Persistent link: https://www.econbiz.de/10012679064