Considers the importance of geographical and institutional factors in the development of clusters and industrial districts as a response to economic integration in the European Union (EU). Theoretical works by economists, economic geographers and organisational theorists are synthesised to...

The success of the European Union is without comparison. With the inclusion of the European Free Trade Association, as well as much of Eastern Europe (a likely inevitable event by the turn of the century) it will have a population, GNP, economic and political force second to none among the...

Examines the ramifications of the ongoing politico‐economic unification taking place in Europe. Viner′s theoretical contribution in analysing customs unions is applied to the European Union (EU) in order to determine the implications of the EU on developing countries. Additionally, examines...

In the light of the recent political upheaval in Eastern Europe a comparison is made between the types of economic and political union to be found in the USSR and those at present being proposed for the member states of the European Community. The concept is taken further by envisaging the...

The Single European Market (SEM) represents the final stage in the process of economic integration of trade in goods and services and the free movement of individuals in the European Community (EC). The discussion of the benefits of the SEM has been concentrated primarily on the extent to which...

Purpose – The aim of the paper is to present an overview and an assessment of the challenges and opportunities for businesses that emerge from the greater diversity and complexity in doing marketing in the expanding EU. Design/methodology/approach – The paper examines how marketing issues...