This article analyses the effect of the East-European business environment on quality management as a means of operationalising chain management strategies. The particular focus on the Ukrainian agri-food business in combination with fifteen in-depth expert interviews reveals the infancy of...

Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must...