Service quality, and the service-oriented practices that create that quality, have been shown to yield competitive advantage to firms in developed and mature markets. The role that service-driven practices play in transitional economies, however, has not been tested. In this study, the SERVOR...

This theoretical study attempts to sketch an initial picture of diversified micro- enterprises (0-9 employees) in transitional economies, such as those in Central and Eastern Europe (CEE) and in the Commonwealth of Independent States (CIS). A framework of political, economic and legal...