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Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Bär, Sören - 2006

Persistent link: https://www.econbiz.de/10004909736

Kooperationsfähigkeiten im Marketing : Eine empirische Untersuchung

Schögel, Marcus - 2006

Persistent link: https://www.econbiz.de/10004909751

Efficient Consumer Response : Eine agency-theoretische Analyse der Probleme und Lösungsansätze

Lietke, Britta - 2009

Persistent link: https://www.econbiz.de/10004945923

Internes Marketing in Dienstleistungsnetzwerken : Konzeption und Erfolgsmessung

Michaelis, Manuel - 2009

Persistent link: https://www.econbiz.de/10004947796

Beziehungsqualität in Dienstleistungsnetzwerken : Theoretische Fundierung und empirische Analyse

Backhaus, Christof - 2009

Persistent link: https://www.econbiz.de/10004947797

Despair, rigging, anger, and degrowth

Benton, Raymond - In: Journal of macromarketing 42 (2022) 3, pp. 345-355

Persistent link: https://www.econbiz.de/10013389043

Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

Covarrubias, Jorge; Thach, Liz - In: Wine Economics and Policy 4 (2015) 2, pp. 110-115

Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing … located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on …

Persistent link: https://www.econbiz.de/10011986514

Theory and practice across disciplines: implications for the field of management

Brennan, Ross - In: European Business Review 20 (2008) 6, pp. 515-528

by examining the theory/practice debate in three cognate fields–economics, nursing and marketing. Findings – The … particular identifying and seeking to overcome barriers to implementation. In marketing, managers find most academic theory … economics, nursing and marketing. Each of these three areas provides a unique lens through which to view the research …

Persistent link: https://www.econbiz.de/10014713300

Perception of Product Quality in a Static State Utility Model

Huntington, Paul A. - In: European Journal of Marketing 24 (1990) 3, pp. 57-71

The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...

Persistent link: https://www.econbiz.de/10014722979

The Handbook of Economic Sociology

Delbridge, Rick - In: European Journal of Marketing 36 (2002) 5/6, pp. 738-740

Persistent link: https://www.econbiz.de/10014723436