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Benton, Raymond - In: Journal of macromarketing 42 (2022) 3, pp. 345-355

Persistent link: https://www.econbiz.de/10013389043

Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

Covarrubias, Jorge; Thach, Liz - In: Wine Economics and Policy 4 (2015) 2, pp. 110-115

Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing … located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on …

Persistent link: https://www.econbiz.de/10011986514

Theory and practice across disciplines: implications for the field of management

Brennan, Ross - In: European Business Review 20 (2008) 6, pp. 515-528

by examining the theory/practice debate in three cognate fields–economics, nursing and marketing. Findings – The … particular identifying and seeking to overcome barriers to implementation. In marketing, managers find most academic theory … economics, nursing and marketing. Each of these three areas provides a unique lens through which to view the research …

Persistent link: https://www.econbiz.de/10014713300

Perception of Product Quality in a Static State Utility Model

Huntington, Paul A. - In: European Journal of Marketing 24 (1990) 3, pp. 57-71

The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...

Persistent link: https://www.econbiz.de/10014722979

The Handbook of Economic Sociology

Delbridge, Rick - In: European Journal of Marketing 36 (2002) 5/6, pp. 738-740

Persistent link: https://www.econbiz.de/10014723436

The South Australian Wine Grape Market: An Analysis Using Experimental Economics Techniques

Burns, J.P.A.; Meyler, M.J.; Tiernan, P.; Fischer, A.J. - In: European Journal of Marketing 23 (1989) 9, pp. 15-26

A series of six laboratory experiments was conducted in 1986 and 1987 to examine the impact of minimum prices on the market for wine grapes, similar to what has existed in South Australia. In the experiments, four of the seven subjects designated as “grape‐growers” were members of winery...

Persistent link: https://www.econbiz.de/10014724710

The response of US business to consumerism

Barksdale, Hiram C.; French, Wamen A. - In: European Journal of Marketing 10 (1976) 1, pp. 13-27

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with …

Persistent link: https://www.econbiz.de/10014725153

Demand, marketing and time

Lowe, Julian - In: European Journal of Marketing 7 (1973) 2, pp. 103-111

predictions about consumer behaviour in order to and understanding and decision making in certain spheres of marketing. …

Persistent link: https://www.econbiz.de/10014725262

Marketing of protein‐rich foods in developing countries

Wickström, Bo - In: European Journal of Marketing 7 (1973) 2, pp. 112-118

Examines the possibilities of marketing formulated commercially distributed foods for combatling malnutrition in low …‐cost nutritious foods being stressed by marketing departments in order to tempt the consumer. …

Persistent link: https://www.econbiz.de/10014725263

Corporate Reputation Management : Wirksame Strategien für den Unternehmenserfolg

Wüst, Cornelia - 2012

Persistent link: https://www.econbiz.de/10009695040