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Werbe- und Markenforschung : Meilensteine State of the Art Perspektiven
Strebinger, Andreas
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2006
Persistent link: https://www.econbiz.de/10004909706
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Markenarchitektur : Strategien zwischen Einzel-und Dachmarke sowie lokaler und globaler Marke
Strebinger, Andreas
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2009
Persistent link: https://www.econbiz.de/10004933135
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Markenarchitektur : Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke
Strebinger, Andreas
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2010
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2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004959251
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