Grounded in sociological agency theory, the authors study the role of the faculty research incentive system in the academic research conducted at business schools and business school health. The authors surveyed 234 marketing professors and completed 22 interviews with 14 (associate) deans and 8...

Academic research in marketing is of key importance to the health of business schools.However, there has been considerable debate in recent years whether academic research inmarketing, and business in general, delivers enough on this promise. Our goal is to add a coherentand novel faculty...

Prior research has heavily debated the value of academic research of faculty to the business schools that employ them. We study, conceptually and empirically (by surveying faculty and interviewing (associate) deans), the role of the faculty research incentive system in business school health. We...