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WIPO’s World Intellectual Property Report 2011 focuses on the Changing Face of Innovation. It describes key trends in the innovation landscape – including the increasingly open, international and collaborative character of the innovation process; the causes of the increased demand for IP...
Persistent link: https://www.econbiz.de/10011201874
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons...
Persistent link: https://www.econbiz.de/10011196738