advertising to signal product quality. I present an equilibrium model that describes both consumers' and firms' learning and … decision-making under quality uncertainty. My model allows me to distinguish between two roles of informative advertising … advertising and social learning are two main factors for a new movie's success. The structural estimates imply that movie studios …

We present a model of persuasive signalling, where a privately-informed sender selects from a class of signals with …

This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and … discusses the extent to which resorting to alternative approaches to advertising might be fruitful. In doing so, it provides an …