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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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INTERDEPENDENCES BETWEEN THE PUBLIC ADMINISTRATION AND PRIVATE BUSINESS ENVIRONMENT IN THE CONTEXT OF ECONOMIC CRISIS
Adriana, Grigorescu; Elena, Balalia Alina - In: Annals of Faculty of Economics 1 (2009) 1, pp. 325-331
strategies in order to generate better results. At this moment we have three main actors: Private Business Environment (PBE …
Persistent link: https://www.econbiz.de/10008511870
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Japan’s Foreign Direct Investment Experiences in India: Lessons Learnt from Firm Level Surveys
Choudhury, Srabani Roy - eSocialSciences - 2010
explains the methodology followed. Second, the firm’s entry strategy is discussed to highlight how the Japanese view business …
Persistent link: https://www.econbiz.de/10008512429
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Universities as Research Partners
Hall, Browyn H.; Link, Albert N.; Scott, John T. - Institute of Business and Economic Research (IBER), … - 2000
Persistent link: https://www.econbiz.de/10010677875
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ФОРМИРОВАНИЕ ГОСУДАРСТВЕННО-ЧАСТНОГО ПАРТНЕРСТВА КАК ИНСТРУМЕНТ РАЗВИТИЯ РЕГИОНА
ИЛЬИНИЧНА, НИКИТИНА ТАТЬЯНА; … - In: Вестник Астраханского … (2012) 3, pp. 21-26
Государственно-частное партнерство может стать одним из главных инструментов развития экономики регионов в посткризисный период, в связи с чем ставится вопрос...
Persistent link: https://www.econbiz.de/10011246511
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ОСНОВНЫЕ ТЕНДЕНЦИИ РАЗВИТИЯ КОРПОРАТИВНОГО УПРАВЛЕНИЯ ПРОМЫШЛЕННЫМИ ПРЕДПРИЯТИЯМИ В СОВРЕМЕННЫХ РОССИЙСКИХ УСЛОВИЯХ...
ФЕДОРОВА Е.А.; ЛОМОВЦЕВ Д.А. - In: Известия Тульского … (2010) 3, pp. 3-9
Рассматриваются исторические этапы совершенствования корпоративного управления отечественными промышленными предприятиями. Наибольшее внимание авторы...
Persistent link: https://www.econbiz.de/10011246620
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НОВЫЕ ТЕНДЕНЦИИ В ОТНОШЕНИЯХ МЕЖДУ СУБЪЕКТАМИ НАЦИОНАЛЬНОЙ ИННОВАЦИОННОЙ СИСТЕМЫ
ЧЕБЕРКО Е.Ф.; КУЗНЕЦОВА Е.А. - In: Проблемы современной экономики (2012) 3, pp. 17-21
В статье рассмотрены новые тенденции во взаимоотношениях между основными субъектами национальной инновационной системы. В результате исследования авторы...
Persistent link: https://www.econbiz.de/10011247747