Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...

Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...

Our main objective is to determine as a primary hypothesis, whether Romanian education is circumscribed to international tendencies in general, and European trends in particular. Education was considered mainly in terms of the types of knowledge which have to be transferred, and subsidiary seen...

This is a collection of essays written for the Financial Express, an Indian financial daily. The common theme of these essays, which cover a period of almost four years, from October 2010 to May 2014, is the issue of how India is finding its place in the world, after a history of colonization...