Malhotra, D. K.; Malhotra, Rashmi; Campbell, Kathleen T. - In: Applications of management science., (pp. 107-126). 2015
As cable and satellite industry undergoes transformation in the 21st century with the onslaught of innovation-driven changes, it is important to know which company is doing better and which company is falling behind. This study compares the relative performance of eight cable companies using...