Football domain is the most popular sport form worldwide and it gains the majority of the sponsorship effort in Egypt. This study focuses on two antecedents team’s perceived prestige and domain involvement, and it measures sponsor’s recognition, and purchase intention as the outcomes of...

The purpose of this paper is to investigate the mediating and moderating role of innovative services marketing strategy and safety and security measures in the tourism industry. Data were collected from 104 managers of travel agencies operating in Egypt. Mediation and moderation analysis were...