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Antecedents of privacy concerns and their online actual purchase consequences : a cross-country comparison

Mahrous, Abeer A. - In: International journal of electronic marketing and … 4 (2011) 4, pp. 248-269

Persistent link: https://www.econbiz.de/10009530464

LEVELS OF FACEBOOK USE: EVIDENCE FROM EGYPT

Mahrous, Abeer A.; Hussein, Rania S. - In: International Journal of Management and Marketing Research 5 (2012) 3, pp. 43-55

This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...

Persistent link: https://www.econbiz.de/10011205589

Conceptualizing Conservation Behavior and Implications on Sustainable Purchase Behavior of Energy and Water : The Case of Egypt

A. Marzouk, Omneya; Mahrous, Abeer A. - 2019

Persistent link: https://www.econbiz.de/10014103799

Levels of Facebook Use : Evidence from Egypt

Mahrous, Abeer A. - 2013

Persistent link: https://www.econbiz.de/10013089903

Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry

Boseila, Iman; Mahrous, Abeer A.; Abouaish, Ehab - In: American journal of business 38 (2023) 4, pp. 211-228

Persistent link: https://www.econbiz.de/10014432874

Students' evaluation for market orientation : evidence from Egyptian business schools

Mahrous, Abeer A.; Kortam, Wael - In: Business education & accreditation : BEA 4 (2012) 1, pp. 87-99

Persistent link: https://www.econbiz.de/10009656840

Students' evaluations and perceptions of learning within business schools in Egypt

Mahrous, Abeer A.; Kortam, Wael - In: Journal of marketing for higher education 22 (2012) 1, pp. 55-70

Persistent link: https://www.econbiz.de/10009657717

Levels of Facebook use : evidence from Egypt

Mahrous, Abeer A.; Hussein, Rania S. - In: International journal of management and marketing … 5 (2012) 3, pp. 43-55

Persistent link: https://www.econbiz.de/10009665481

Users' engagement on Facebook : a cluster analysis

Hussein, Rania S.; Mahrous, Abeer A. - In: International journal of business and emerging markets … 8 (2016) 4, pp. 426-445

Persistent link: https://www.econbiz.de/10011644985

Antecedents of participation in online brand communities and their purchasing behavior consequences

Mahrous, Abeer A.; Abdelmaaboud, Abdelhamid K. - In: Service business 11 (2017) 2, pp. 229-251

Persistent link: https://www.econbiz.de/10011732258