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Chakravarty, Amiya K.; Mild, Andreas; Taudes, Alfred - In: European journal of operational research : EJOR 231 (2013) 3, pp. 617-630

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009787383

Retail revenue management

Mild, Andreas; Natter, Martin; Reuterer, Thomas; … - In: European retail research 23 (2009) 2, pp. 89-106

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003938261

A combined approach for segment-specific analysis of market basket data

Boztuğ, Yasemin; Reutterer, Thomas - 2006

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010272734

Store format choice and shopping trip types

Reutterer, Thomas; Teller, Christoph - In: International journal of retail & distribution management 37 (2009) 8/9, pp. 695-710

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009521965

A combined approach for segment-specific analysis of market basket data

Boztuğ, Yasemin (contributor); … - 2006

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003324213

A combined approach for segment-specific analysis of market basket data

Boztuğ, Yasemin; Reutterer, Thomas - In: MSI reports : working paper series (2007) 1, pp. 113-133

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003605835