Similar Search Results

Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces

Zhou, Bo; Zou, Tianxin - In: Marketing science 42 (2023) 2, pp. 360-376

Persistent link: https://www.econbiz.de/10014317107

Retail Media at Online Platforms as Resellers or Marketplaces

Long, Fei - 2023

We examine the intersection of two major trends at online retail platforms: the emergence of retail media, which allows sellers to advertise on retail platforms alongside selling their products, and the platforms' switch away from reselling towards marketplace formats. We study whether and when...

Persistent link: https://www.econbiz.de/10014359864

Designing an online retail marketplace : leveraging information from sponsored advertising

Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138

Persistent link: https://www.econbiz.de/10012820501

The platform fix : analyzing mechanisms and contradictions of how digital platforms tackle pending urban-economic challenges

Repenning, Alica; Hardaker, Sina - 2024

Persistent link: https://www.econbiz.de/10015338683

Functional modelling and analysis of IDM e-tailer platforms

Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59

Persistent link: https://www.econbiz.de/10010196187

Online product reviews : is a finer-grained rating scheme superior to a coarser one?

Tunc, Murat M.; Cavusoglu, Huseyin; Raghunathan, Srinivasan - In: MIS quarterly 45 (2021) 4, pp. 2193-2234

Persistent link: https://www.econbiz.de/10012815067

Sponsored search marketing : dynamic pricing and advertising for an online retailer

Ye, Shengqi; Aydin, Goker; Hu, Shanshan - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1255-1274

Persistent link: https://www.econbiz.de/10011293393

Spillover effect of consumer awareness on third parties' selling strategies and retailers' platform openness

Song, Wen; Chen, Jianqing; Li, Wenli - In: Information systems research : ISR 32 (2021) 1, pp. 172-193

Persistent link: https://www.econbiz.de/10012594934

Efficiency evaluation in search advertising

Ayanso, Anteneh; Mokaya, Brian - In: Decision sciences : DS 44 (2013) 5, pp. 877-913

Persistent link: https://www.econbiz.de/10010221599

Do online searches actually measure future retail investor trades?

Castro, Jessica de; Piccoli, Pedro - In: International review of financial analysis 86 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014248998