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~subject:"Einzelhandel"
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Einzelhandel
Retail trade
11
Distribution channel
10
Vertriebsweg
10
Consumer behaviour
8
Marketingmanagement
8
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
7
Absatzweg
6
Globalisierung
5
Globalization
5
International market entry
5
Internationaler Markteintritt
5
Marketing
5
Marketing management
5
Multinationales Unternehmen
4
Transnational corporation
4
Wholesale trade
4
Brand management
3
Cultural identity
3
Export
3
Großhandel
3
Kulturelle Identität
3
Markenführung
3
Marketing channels
3
Online retailing
3
Online-Handel
3
Retail internationalization
3
USA
3
Advertising
2
Auslandsinvestition
2
Betriebliche Wertschöpfung
2
Brand image
2
Distribution channels
2
Einzelhandelsbetrieb
2
Empirical study
2
Exports
2
Firm performance
2
Foreign investment
2
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English
11
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Rosenbloom, Bert
8
Dimitrova, Boryana V.
7
Andras, Trina Larsen
5
Kim, Saejoon
4
Smith, Brent
2
Kirca, Ahmet H.
1
Nath, Pravin
1
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Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of euromarketing
2
International marketing review
1
Journal of global marketing
1
Journal of retailing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
11
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1
Globalization and consumer store choice in Central and Eastern Europe transition economies
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 4-25
Persistent link: https://www.econbiz.de/10010248399
Saved in:
2
Do retail foreign direct investment restrictions affect retail channel structure?
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011435901
Saved in:
3
The impact of national cultural values on retail structure : evidence from the World Values Survey
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
International marketing review
33
(
2016
)
6
,
pp. 894-920
Persistent link: https://www.econbiz.de/10011630428
Saved in:
4
Retail internationalization : a review and directions for future research
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012119160
Saved in:
5
The effects of retail banner standardization on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
6
Retailer brand image building : evidence from two European retailers
Dimitrova, Boryana V.
;
Rosenbloom, Bert
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010504722
Saved in:
7
Performance of international retailers : empirical evidence of an S-curve relationship
Dimitrova, Boryana V.
;
Kim, Saejoon
;
Smith, Brent
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 154-176
Persistent link: https://www.econbiz.de/10012201022
Saved in:
8
Performance implications of store format diversification for international retailers
Dimitrova, Boryana V.
;
Smith, Brent
;
Kim, Saejoon
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
3
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012132698
Saved in:
9
Multi-channel marketing and the retail value chain
Rosenbloom, Bert
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10001815639
Saved in:
10
Retail marketing
Rosenbloom, Bert
-
1981
Persistent link: https://www.econbiz.de/10000051247
Saved in:
1
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