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Affect transfer from national brands to store brands in multi-brand stores

Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; … - In: Journal of retailing and consumer services 45 (2018), pp. 103-110

Persistent link: https://www.econbiz.de/10011929905

Adapting to a retail environment : modeling consumer-environment interactions

Massara, Francesco; Liu, Sandra S.; Melara, Robert D. - In: Journal of business research : JBR 63 (2010) 7, pp. 673-681

Persistent link: https://www.econbiz.de/10003984853

Are emotions consequences of affective expectations? : a commentary essay

Desmet, Pierre - In: Journal of business research : JBR 63 (2010) 8, pp. 903-904

Persistent link: https://www.econbiz.de/10008647682

Consumers' product-locating behavior : exploring the application of signal detection theory

Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520

Persistent link: https://www.econbiz.de/10003735891

Centri storici e regolamentazione regionale del commercio in Italia

Ferrucci, Luca; Porcheddu, Daniele - In: Economia e diritto del terziario : rivista quadrimestrale 14 (2002) 3, pp. 875-892

Persistent link: https://www.econbiz.de/10001769549

In-Store Marketing and Consumer Value : Developing an Interactionist Approach to Investigate Consumer Buying Behavior (In-Store Marketing E Valore Per Il Cliente: Un Modello Interazionista Per Indagare L'Esperienza D'Acquisto)

Massara, Francesco - 2007

This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made through...

Persistent link: https://www.econbiz.de/10014026228