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~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
27
Consumer behaviour
27
Konsumentenverhalten
27
Relationship marketing
27
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Kundenwert
7
Marketing
7
Customer value
6
Dienstleistungsmarketing
6
Marketing management
6
Marketingmanagement
6
Services marketing
6
Brand management
4
Customer integration
4
Dienstleistung
4
Dienstleistungssektor
4
Kundenintegration
4
Markenführung
4
Service industry
4
Services
4
customer experience
4
Bank lending
3
Customer service
3
Kreditgeschäft
3
Kundenservice
3
Lieferantenmanagement
3
Marketing theory
3
Marketingtheorie
3
Measurement
3
Messung
3
Retail trade
3
Stakeholder
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
customer experience management
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English
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Fombelle, Paul W.
2
Abosag, Ibrahim
1
Benoit, Sabine
1
Gruber, Thorsten
1
Gustafsson, Anders
1
Hill, Krista M.
1
Jenkins, Mason R.
1
Lemon, Katherine N.
1
Mark, Tanya
1
Sidaoui, Karim
1
Sirianni, Nancy J.
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Vandenbosch, Mark B.
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Voorhees, Clay M.
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Journal of business research : JBR
2
Journal of marketing theory and practice
1
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ECONIS (ZBW)
3
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1
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
2
Shopping under the influence of curiosity : how retailers use mystery to drive purchase motivation
Hill, Krista M.
;
Fombelle, Paul W.
;
Sirianni, Nancy J.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10011440073
Saved in:
3
Customer deviance : a framework, prevention strategies, and opportunities for future research
Fombelle, Paul W.
;
Voorhees, Clay M.
;
Jenkins, Mason R.
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 387-400
Persistent link: https://www.econbiz.de/10012257631
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