The waiting line is an essential element in the consumer's assessment of the overall shopping experience. Perceived idle time while waiting in the queue exaggerates the negative response to wait duration and affects the overall customer satisfaction. The store employees find it hard to muddle...

Waiting involves both cognition and emotions. It has a bearing on the overall perception of retail service quality. The advancement in retailing has triggered scholarly conversations on the psychological impact of waiting at the retail checkout. Prior studies confirm customers being deeply...