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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

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Analysis of free gift card program effectiveness

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Effects of gift cards on optimal order and discount of seasonal products

Khouja, Moutaz; Pan, Jingming; Zhou, Jing - In: European journal of operational research : EJOR 248 (2016) 1, pp. 159-173

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An off-price retailer with two ordering opportunities and demand updating

Khouja, Moutaz; Zhou, Jing - In: International journal of production economics 188 (2017), pp. 128-138

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Nonlinear pricing for yield management and countering strategic consumer behavior

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Design of win-win return policies for online retailers

Fan, Huirong; Khouja, Moutaz; Zhou, Jing - In: European journal of operational research : EJOR 301 (2022) 2, pp. 675-693

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The effect of return and price adjustment policies on a retailer’s performance

Khouja, Moutaz; Ajjan, Haya; Liu, Xin - In: European journal of operational research : EJOR 276 (2019) 2, pp. 466-482

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Buy-one-get-one promotions in a two-echelon supply chain

Li, Yuefeng; Khouja, Moutaz J.; Pan, Jingming; Zhou, Jing - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5234-5255

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Exploring mobile commerce activities' impact on retail firm performance

Cao, Lanlan; Liu, Xin; Trinchera, Laura; Touzani, Mourad - In: International journal of retail and distribution management 52 (2024) 10/11, pp. 1108-1124

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The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment

Cao, Lanlan; Liu, Xin; Cao, Wenbin - In: Journal of retailing 94 (2018) 4, pp. 343-351

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