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Einzelhandel
Consumer behaviour
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Chang, Ya Ping
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Zhu, Dong Hong
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ECONIS (ZBW)
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How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
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The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen
;
Chang, Yaping
- In:
The journal of services marketing
38
(
2024
)
5
,
pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
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