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Advertising in asymmetric competing supply chains
Liu, Bin; Cai, Gangshu; Tsay, Andy A. - In: Production and operations management : an international … 23 (2014) 11, pp. 1845-1858
Persistent link: https://www.econbiz.de/10010457549
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Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
Liu, Bin; Xie, Jinxing; Zhong, Feimin - In: International transactions in operational research : a … 32 (2025) 3, pp. 1712-1750
Persistent link: https://www.econbiz.de/10015338229
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Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences
Liu, Bin; Sun, Jing; Huang, Zongsheng - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2611-2633
Persistent link: https://www.econbiz.de/10015210816
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Joint decision on pricing and advertising for competing retailers under emergency purchasing
Liu, Bin; Xindi, Ma; Rong, Zhang - In: Economic modelling 39 (2014), pp. 257-264
Persistent link: https://www.econbiz.de/10010421850
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Channel strategies for competing retailers : whether and when to introduce live stream?
Huang, Lingchen; Liu, Bin; Rong, Zhang - In: European journal of operational research : EJOR 312 (2024) 2, pp. 413-426
Persistent link: https://www.econbiz.de/10014456278
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Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen; Huang, Zongsheng; Liu, Bin - In: Journal of retailing and consumer services 67 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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When ignorance is bliss : the retailer's intelligence hazard under information sharing and exchanging
Zhang, Chu; Liu, Bin; Cai, Gangshu; Huang, Tao - In: Transportation research / E : an international journal 180 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014461302