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Testing the decoy effect in th...
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Einzelhandel
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Sellers Rubio, Ricardo
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Más Ruiz, Francisco José
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European journal of marketing : EJM
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
2
Technical efficiency in the retail food industry : the influence of inventory investment, wage levels, and age of the firm
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 652-669
Persistent link: https://www.econbiz.de/10009525839
Saved in:
3
Different approaches to the evaluation of performance in retailing
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
- In:
The international review of retail, distribution and …
17
(
2007
)
5
,
pp. 503-522
Persistent link: https://www.econbiz.de/10003603022
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