Purpose – The purpose of this study was to demonstrate how the segmentation of voters based on decision‐making processes, using means‐end laddering research innovations and real‐time interactive online interviewing, can aid in the formation of political communications strategy, including...

Purpose – The purpose of this paper is to explore the similarity of the reputation of political leaders with those of their parties and to assess the claim of causal links. Design/methodology/approach – A multidimensional measure of brand personality is used to measure the reputation among...

Purpose – The purpose of this paper is to reinterpret and test empirically Newman's model of voter's choice behavior, where three elements influencing the choice of a given candidate were included: the media's role in the election; cognitive reasons to vote for; and emotional feelings toward...

Purpose – The purpose of this research is to examine whether generally trusting people are any more likely to be the same people who are also more politically trusting. In particular, the research focuses on the relationship between interpersonal trust and three political trust‐related...

Purpose – The purpose of this paper is to evaluate EU election data for the UK and Germany and examine the influence of promotional activity (party campaigning) and the different voting systems prevailing in these two countries – first past the post (FPTP) in the UK and proportional...

Purpose – The purpose of this paper is to examine the impact of trust, cynicism and efficacy on young peoples' (non)voting behaviour during the 2005 British general election. Design/methodology/approach – Survey data were gathered from 1,134 interviewer‐administered questionnaires with...

Purpose – This research has been conducted with the aim of determining if celebrity endorsers in political party advertising have a significant impact on UK voter intentions. The use of celebrity endorsements is commonplace in the USA, but little is known about its effects in the UK. This...

Purpose – The purpose of this paper is to provide an evaluation of a newspaper insert survey and web‐based voter surveys associated with the same newspaper, conducted before and after the 2004 US presidential election. Design/methodology/approach – The study compares response rates,...