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A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna - In: Journal of East European management studies : JEEMS 29 (2024) 2, pp. 314-339

Persistent link: https://www.econbiz.de/10015182031

Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: The international review of retail, distribution and … 23 (2013) 5, pp. 571-581

Persistent link: https://www.econbiz.de/10010222147

Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10010385222

Consumers' attitudes and intentions toward Internet-enabled TV shopping

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of retailing and consumer services 34 (2017), pp. 278-286

Persistent link: https://www.econbiz.de/10011629325

Determinants and moderators of consumers' cross-border online shopping intentions

Wagner, Gerhard; Schramm-Klein, Hanna; Schu, Matthias - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 214-227

Persistent link: https://www.econbiz.de/10011602905

Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment

Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270

Persistent link: https://www.econbiz.de/10012156755

Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers

Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414

Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...

Persistent link: https://www.econbiz.de/10014491681

Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?

Mennekes, Theresia; Röding, Tobias; Wagner, Gerhard; … - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1239-1254

Persistent link: https://www.econbiz.de/10014484079