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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
97
Konsumentenverhalten
94
Relationship marketing
87
Beziehungsmarketing
86
Spain
35
Customer satisfaction
27
Spanien
27
Kundenzufriedenheit
25
Marketingmanagement
25
Marketing management
24
Distribution channel
23
Vertriebsweg
23
Einzelhandel
20
Kundenwert
20
Retail trade
20
Customer value
19
Theorie
16
Theory
16
Innovation diffusion
15
Innovationsdiffusion
15
Marketing
15
Online retailing
15
Online-Handel
15
Brand management
14
Firm performance
14
Lieferantenmanagement
14
Markenführung
14
Supplier relationship management
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
E-commerce
13
Service quality
13
Kundenbindungsprogramm
11
Loyalty program
11
Digitalisierung
10
Digitization
10
Direct marketing
10
Direktmarketing
10
Marketingtheorie
10
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English
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Verhoef, Peter C.
11
Dong, John Qi
2
Emrich, Oliver
2
Konuş, Umut
2
Neslin, Scott A.
2
Bart, Yakov
1
Beckers, Sander F. M.
1
Bhattacharya, Abhi
1
Bijmolt, Tammo H. A.
1
Bone, Sterling A.
1
Bordonaba-Juste, Victoria
1
Broekhuizen, Thijs
1
Donkers, Bas
1
Doorn, Jenny van
1
Fabian, Nicolai
1
Fombelle, Paul W.
1
Franses, Philip Hans
1
Gensler, Sonja
1
Haenlein, Michael
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Lucia-Palacios, Laura
1
Polo-Redondo, Yolanda
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Ray, Kristal R.
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Trampe, Debra
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Vroomen, Björn
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Edward Elgar Publishing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Customer engagement marketing
1
ERIM report series research in management
1
Elgar research agendas
1
Journal of business research : JBR
1
Journal of retailing
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Marketing intelligence & planning
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ECONIS (ZBW)
12
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1
The influence of organizational factors on e-business use : analysis of firm size
Bordonaba-Juste, Victoria
;
Lucia-Palacios, Laura
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 212-229
Persistent link: https://www.econbiz.de/10009570962
Saved in:
2
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
3
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
4
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
5
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
6
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
7
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
8
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
9
Special issue on marketing perspectives on digital business models
Verhoef, Peter C.
(
ed.
);
Bijmolt, Tammo H. A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012134251
Saved in:
10
Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.
;
Broekhuizen, Thijs
;
Bart, Yakov
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
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