Purpose: Trust and commitment are the central tenets in building successful long-term relationships in the online retailing context. In the absence of physical interaction between the buyer and the seller, how websites can gain the trust of the buyers and deliver on the promises made have become...

The role of trust encompasses the exchanges and interactions of a retail bank with its customers on various dimensions of online banking. Specifically lays stress on the bank-to-customer exchanges taking place through the technological interface. Hypothesizes shared value, communication and...

Purpose – With the advent of the internet cafe, chat sessions, instant messengers, special interest e-groups and now blogs, people do not need to be physically close together to exchange their ideas. The participants can have shared experiences that are instantaneous and pretty much of the...