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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
27
Konsumentenverhalten
26
Service quality
16
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
11
Retail trade
11
Einzelhandel
10
Online retailing
10
Online-Handel
10
USA
7
Customer service
6
United States
6
Kundenservice
5
Viral marketing
5
Virales Marketing
5
Advertising effects
4
Beschwerdemanagement
4
Complaint management
4
Confidence
4
Dienstleistungssektor
4
E-commerce
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Retailing
4
Sales promotion
4
Service industry
4
Services marketing
4
Verkaufsförderung
4
Vertrauen
4
Werbewirkung
4
Brand image
3
Children
3
Dauer
3
Dienstleistungsmarketing
3
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Voorhees, Clay M.
2
Baker, Julie
1
Brocato, E. Deanne
1
Calantone, Roger J.
1
Chen, Lin
1
Chiang, Jeongwen
1
Hult, G. Tomas M.
1
Joseph-Mathews, Sacha
1
Wakefield, Kirk
1
Wakefield, Robin
1
Wang, Jingguo
1
Wang, Liz
1
White, Ryan C.
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Yang, Zhiyong
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Zhang, Yufei
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of promotion management : JPM
1
Journal of retailing
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
An investigation into the antecedents of prepurchase online search
Wang, Jingguo
;
Yang, Zhiyong
;
Brocato, E. Deanne
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
Saved in:
2
Is background music effective on retail websites?
Wang, Liz
;
Baker, Julie
;
Wakefield, Kirk
;
Wakefield, Robin
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
Saved in:
3
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
4
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
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