Das Fachbuch stellt die Glieder der digitalen Wertschöpfungskette des eBusiness resp. eCommerce in den Mittelpunkt und widmet jedem Teilglied ein eigenes Kapitel: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment sowie eCustomer Relationship Management....

This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on...