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The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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The importance of Internet for the travel and tourism industry has increased rapidly over the last few years …. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating …
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