1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

In this digital era, Digital Innovation & Enterprise have emerged as a possible prescription in the sharing economy. Scholars have noted that digital innovation is transforming the technological landscape, entrepreneurial practices, and the behaviours, attitudes, and beliefs of consumers across...

There is little information available to help small businesses exploit the internet. This study attempts to plug the research gap by examining the influences of strategic decisions made by top management on the adoption of critical success factors. Based on the research results, it proposes a...

The rapid proliferation of social media networks has presented a platform of opportunities for the distribution of digital products and related applications. This is commonly known as word-of-mouth or viral marketing and intuitively fits the requirements of digital goods in that consumption,...

Interest in business modeling of technology enterprises – the activity of designing the architecture for revenues, costs, products and/or services delivery and the overall value of an enterprise – has risen to prominence with the global crossing of the Internet chasm. However, as several...

This study investigates the contribution of electronic word-of-mouth (eWOM) to the sales of music albums. We conducted an empirical investigation of twenty-two music albums for a period of eleven consecutive weeks. eWOM was identified as an uncertainty-reducing element in consumer...