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Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Journal for global business advancement : JGBA 16 (2023) 3, pp. 343-365

Persistent link: https://www.econbiz.de/10015057748

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

Fantasy sports and gambling in sport : marketing implications for branding and fan engagement

Ditzio, Amber A. - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 52-65

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The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness

Nguyen Ngoc Hien; Tran Nguyen Huynh Nhu - In: Cogent business & management 9 (2022) 1, pp. 1-24

Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this...

Persistent link: https://www.econbiz.de/10014434104

The effects of portal website attitude and e-services on branding of e-stores

Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160

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Impact of advertising in creating brand equity with reference to e-tailers

Sarika Omkar P.; Naikwade, Shital Sainath - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 95-106

Persistent link: https://www.econbiz.de/10014246903

Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement

Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877

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CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming

Wei, Keshan; Xi, Wanyu - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 631-647

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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

Persistent link: https://www.econbiz.de/10012040334

Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

und deren wirtschaftliche Bedeutung, Sponsoring, die Nutzung von Merchandising-Artikeln sowie der Handel für … Nowak ist Dekan des Fachbereiches Sport & Management der IST-Hochschule für Management, Düsseldorf. Die Autoren sind …

Persistent link: https://www.econbiz.de/10012402571