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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
21
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Austria
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Österreich
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Customer satisfaction
6
Kundenzufriedenheit
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Internet marketing
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Customer value
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E-commerce
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Einzelhandel
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Item response theory
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Kaufentscheidung
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Kundenwert
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Marketing management
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Marketingmanagement
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Rasch model
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Retail trade
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Advertising effects
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Floh, Arne
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Madlberger, Maria
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Pinterits, Andreas
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Treiblmaier, Horst
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Electronic commerce research and applications
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International journal of electronic business
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Kundenbindung im Internet : Messung der psychografischen Antezedenzbedingungen von Kundenbindung im Kontext elektronischer Geschäftsbeziehungen
Floh, Arne
-
2004
Persistent link: https://www.econbiz.de/10002034976
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Kundenbindung bei elektronischen Geschäftsbeziehungen
Floh, Arne
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 219-233)
.
2005
Persistent link: https://www.econbiz.de/10002969760
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3
The role of atmospheric cues in online impulse-buying behavior
Floh, Arne
;
Madlberger, Maria
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10010505462
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4
Success factors of internet payment systems
Treiblmaier, Horst
;
Pinterits, Andreas
;
Floh, Arne
- In:
International journal of electronic business
6
(
2008
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10003784935
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